▪  Responsible for negotiating contracts for institutional and other key business services including those for ancilliary employees, office services, sales & distribution, marketing, publicity, radio promotions, trade shows as well as the supervision and oversight of staff.

▪ Plan, execute, and product manage multi-phase marketing campaigns for lines of Video/Audio products including creating early setup and artist development campaigns for new artist. & major artists.

▪ Manage co-op budgets and set up advertising budgets.Craft and implement new marketing initiatives to increase digital revenue across all digital distribution outlets and storefronts.

▪ Manage all marketing headquarters and field staff including but not limited to marketing & promotions consultants hired on individual project basis including their budgeting and promotion.

▪ Cultivate new relationships and maintain existing relationships with prospective and existing marketing partners, including lifestyle marketing companies and retail in-store play services

▪ Conceive, Develop, and create internal artist DVD production and work closely with production and video departments.Conceive, develop, and implement marketing promotional materials and mailings for traditional retail accounts, online retail accounts, and all media.

▪ Develop relationship with print partners to develop sheet music and personality folios and create, develop, and produce other merchandising initiatives.

▪ Generate copy for sales sheets, P.O.P. materials, album blurbs and liaison with creative services on marketing materials.

▪ Experience with both branding and direct marketing campaign, campaign maintenance, develop and implement multi-industry strategic sales plan, establish and maintain relationships with key customer contacts, regularly monitor field activity and field sales activity, monitor return activity for titles and develop strategies to minimize returns.

▪ Worked with 3rd Party partners to leverage artists and content for positioning on their sites.

▪ Plan, execute, and product manage multi-phase online marketing campaigns for line of Video/Audio products on major recording artists, including creating early setup and artist development campaigns for new artist, as well as tour support campaigns.

▪ Working with Indie, Urban, Pop, Classical, Gospel, Jazz based websites, blogs, publications as well as lifestyle outlets to increase artist/release awareness, increase artist database community, and increase both physical and digital sales.

▪ Discovering, creating, and developing new business opportunities to create and work with new strategic partners.

▪ Analyzing and researching the marketing initiatives of our competitors, and researching the newest technological advances for new opportunities in marketing.

▪ Working directly with artists, managers, labels, and content owners to encourage active participation in their websites and their marketing initiatives in 3rd party sites.

▪ Develop and maintain advertising budgets, travel to present presentations to key retailers/wholesalers, provide input to production personnel, provide agenda items and attended sales meetings in order to provide both updates and input on sales activity, developed budgets and project timelines.

▪ Held regular calls and meetings with 3rd clients, and regular reports on marketing campaign effectiveness, along with follow up and completion on contest/giveaway initiatives.

▪ Securing placement in digital media and publicity outlets (Muze, Gracenote, AMG, etc) as well as digital publications & magazine (album reviews, artist reviews, artist features and tour promotions)